Education & professional development
Map SFMC journeys; consider credential progression, renewal, reinstatement, or an employer approval toolkit.
Suggested owner: Morgan
AMPP INTEGRATED CAMPAIGNS
Campaign workspace
Find your campaign. See the next step. Bring in the right people.
Shared with all marketers · no sign-in needed
The campaign owner stays accountable across handoffs. Confirm capacity, approval authority, and turnaround times with Lydia and the team. Support assignments are planning requests until agreed.
Your campaign portfolio
One record connects strategy, contributors, handoffs, publishing, and results.
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FROM THE PROPOSED STRATEGY
Ideas to start the conversation
Planning starters, with no dates or assignments committed.
Membership retention & participation
Review renewal and lapse segments, audience refresh timing, and suppression behavior.
Suggested owner: Kristin
Employer workforce development
Sean and Morgan confirm ownership from the primary objective; verify the inquiry and follow-up path.
Owner to confirm
Road to Annual 2027
Coordinate employer justification, first-time attendee needs, regional activity, and follow-up.
Suggested owner: Ashley
Regional growth pilot
Confirm India, China, or GCC priorities with Lydia and validate audience, partners, language, and conversion path.
Owner to confirm
AMPP Path Quiz
Name one owner. Victoria leads routing strategy and implementation; marketers maintain resources. Technical and regional experts review. Quiz responses do not establish credential eligibility.
Owner to confirm