MarCom Campaign workspace
Proposed operating model
Open calendar
AMPP INTEGRATED CAMPAIGNS

Campaign workspace

Find your campaign. See the next step. Bring in the right people.

Shared with all marketers · no sign-in needed

The campaign owner stays accountable across handoffs. Confirm capacity, approval authority, and turnaround times with Lydia and the team. Support assignments are planning requests until agreed.

Your campaign portfolio

One record connects strategy, contributors, handoffs, publishing, and results.

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FROM THE PROPOSED STRATEGY

Ideas to start the conversation

Planning starters, with no dates or assignments committed.

01

Education & professional development

Map SFMC journeys; consider credential progression, renewal, reinstatement, or an employer approval toolkit.

Suggested owner: Morgan
02

Membership retention & participation

Review renewal and lapse segments, audience refresh timing, and suppression behavior.

Suggested owner: Kristin
03

Employer workforce development

Sean and Morgan confirm ownership from the primary objective; verify the inquiry and follow-up path.

Owner to confirm
04

Road to Annual 2027

Coordinate employer justification, first-time attendee needs, regional activity, and follow-up.

Suggested owner: Ashley
05

Regional growth pilot

Confirm India, China, or GCC priorities with Lydia and validate audience, partners, language, and conversion path.

Owner to confirm
06

AMPP Path Quiz

Name one owner. Victoria leads routing strategy and implementation; marketers maintain resources. Technical and regional experts review. Quiz responses do not establish credential eligibility.

Owner to confirm

Your campaign guide

Clarity for the next step.

Have an idea or feel stuck? Ask where it fits, who to involve, or what comes next.

Submitted questions and answers are saved in the shared team history. Adopted learnings carry into relevant guidance.

GUIDANCE BASED ONAMPP’s proposed workflow11 stages · team roles · strategy · saved calendar
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Submitted questions and answers are shared with the team and remembered for this campaign. Unsent drafts stay in this window.

Guidance follows the proposed team model. Confirm capacity, authority, and timing with the people involved.

SHARED CONTENT CALENDAR

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